Guidance from people who've done the job.

Sophie Ellis has founded three successful startups and served as an advisor to over 40 early-stage ventures. She thrives on the chaos and creativity of zero-to-one building, mentoring founders on product-market fit, lean experimentation, fundraising storytelling, and building resilient teams on shoestring budgets. Her energy is infectious and her honesty is legendary — she'll tell you exactly what you need to hear.